In these series of articles, we explore some elements that can play a pillar role in appealing audience in the field of psychology such as shape theory, color theory, goal-oriented attention, etc.

We seek to equip game developers with tools they can use in their daily work.

Top Games Characters in hypercasual games - 2015 to 2024

Shape Theory in Character Design (Part 1)

In this article, we explore how shape theory can influence player perception, guiding game designers in creating characters that resonate emotionally and aesthetically, especially today, the number of hyper-casual games creating more detailed characters is increasing, as seen in the top picture . Shape theory specifically focuses on how geometric forms impact player emotions, influencing their engagement and the appeal of game design.


Mathematics is the backbone of game development, serving as the invisible framework upon which the most captivating gaming experiences are built. From the mesmerizing landscapes of open-world adventures to the intricate physics of first-person shooters, mathematics underpins every pixel, every movement, and every interaction within a game. In this article, we delve into the essential mathematics that developers must master to bring their digital worlds to life.


In gaming, the engaging environment is much more than just the scenery —it’s a dynamic playground that’s central to the story and the challenges players face. It’s not just about how stunning the environment looks, it’s about making players feel a part of the game’s world through interactive surroundings that can help or hinder their progress. Like a living puzzle, the game world hides secrets and hints that drive players forward. This could mean overcoming obstacles like a stormy sea or finding a hidden treasure in an abandoned building.

Take the game “Legend of Zelda: Breath of the Wild” as an example—its environment is integral to gameplay, with changing weather and various terrains shaping how players move. Another game, “Portal”, uses the environment as the main feature of the game, with players creating portals to navigate through the space.

Explore the world of mobile game design in this comprehensive article. Uncover the intricacies of environment design, mobile game styles, and crucial game design points. Learn how lighting and color impact player experiences, with practical tips for developers. From optimizing environments to understanding color psychology, this blog is your guide to creating visually stunning and engaging mobile game experiences across genres.