In the fast-paced world of mobile games, developers and marketers have some tough challenges. One of the most important challenges is making enough money to keep the company going strong.

Understanding the behavior of paying users in different genres is essential for diving deeper into the monetization strategy.

Among the critical metrics for mobile marketers, ARPPU stands out, particularly for businesses with a free-to-install app and a low proportion of paying users.

Key Performance Indicators (KPIs) are crucial metrics that measure a business’s success in achieving its operational and strategic goals.

Whether assessing overall or specific business performance, KPIs provide essential insights for effective decision-making. Selecting relevant KPIs involves understanding your goals and integrating tracking into development and promotion plans.