In these series of articles, we explore some elements that can play a pillar role in appealing audience in the field of psychology such as shape theory, color theory, goal-oriented attention, etc.

We seek to equip game developers with tools they can use in their daily work.

Top Games Characters in hypercasual games - 2015 to 2024

Shape Theory in Character Design (Part 1)

In this article, we explore how shape theory can influence player perception, guiding game designers in creating characters that resonate emotionally and aesthetically, especially today, the number of hyper-casual games creating more detailed characters is increasing, as seen in the top picture . Shape theory specifically focuses on how geometric forms impact player emotions, influencing their engagement and the appeal of game design.


In the competitive game market, coming up with innovative and captivating game ideas is crucial for success. Hyper-casual games have gained significant popularity in recent years, and finding inspiration from daily life can lead to unique and engaging concepts.

In this article, we will explore effective brainstorming strategies, staying updated with social media trends, and drawing inspiration from successful hyper-casual games. So, let’s dive in and discover how to generate game ideas that stand out in the industry.