Color pallet is a crucial element in hyper casual mobile game design and plays a significant role in the user experience.
The right color palette can make or break the success of a mobile game, as 90% of first impressions of a product are based on color.
As such, designers must carefully consider color theory, psychology, meanings, symbolism, perception, and influence when selecting a color scheme for their game.
Table of Contents
The Psychology of Hyper Casual Game Colors
Hyper casual games are increasingly popular due to their simplicity and ease of use, making them perfect for mobile devices. These games require minimal user engagement and can be played for a short period, which means designers must create a visually appealing and engaging experience that captures the user’s attention.
The color palette is a collection of colors that work well together and form a color scheme. Color schemes can vary depending on the game’s objectives and target audience, and designers should carefully consider the colors they use.
Color combination, harmony, and contrast are all important factors to consider when selecting a color scheme.
Additionally, color trends can inspire designers’ choices, and it’s essential to stay up to date with color trends in mobile gaming and app design. Color trends change frequently, and it’s crucial to remain updated on the latest trends.
Color psychology and meanings can also inform designers’ color choices, as different colors can evoke emotions and influence user behavior.
For example, blue is often associated with safety and tranquility, making it an ideal color for games aimed at all ages and genders.
However, designers must also consider gender and age preferences, as studies show that men prefer brighter colors, while women prefer softer colors.
Cultural significance should also be considered, as color meanings can vary across cultures.
For example, while red is commonly used to connote danger or warning in UI design, it can also symbolize happiness and celebration in Asian cultures.
Competitor research is also essential when selecting a color scheme for a mobile game.
By reviewing successful apps in their niche, designers can check what colors work for them. This research can be easily conducted by browsing the Apple App Store or Google Play Store and checking the top charts in their chosen category.
Understanding what competitors are doing with color can provide valuable insights into the impact of color on the user experience.
Example of Color Pallet in Hyper Casual Games
Successful hyper casual mobile games have used color effectively to engage users and improve their experience.
Two examples of such games are “Color Road!” and “Color Bump 3D.” In “Color Road!,” the player controls a rolling ball on a road, and the ball changes colors as it moves across the road.
The game’s color palette is bright and bold, using a combination of complementary colors to create a stark contrast that helps elements stand out in the design.
The game’s use of color creates a visually appealing and engaging experience that captures the user’s attention.
In “Color Bump 3D,” the player controls a ball and must navigate through a 3D world, avoiding obstacles of various colors.
The game’s color palette is minimalistic, using a monochromatic approach that picks shades from only one color.
The game’s use of color creates a visually stunning and minimalistic experience that captures the user’s attention and provides an immersive gameplay experience.
In conclusion, color plays a significant role in hyper casual mobile game design. The right color palette can evoke emotions, spur users to action, and even change their beliefs.
Designers must carefully consider color theory, psychology, meanings, symbolism, perception, and influence when selecting a color scheme for their game.
Additionally, designers must stay up to date with color trends in mobile gaming and app design, as well as consider gender, age, and cultural preferences.
By using color effectively, designers can create a visually appealing and engaging experience that captures the user’s attention and improves the user experience.