A to Z of game copywriting

Welcome to the world of copywriting in the gaming industry! In 2022 and 2023, the mobile game business is valued at about $ 182.9 billion, and $ 187.7 billion, respectively. It is predicted it will increase about $ 212.4 billion in 2026. Numbers in mobile marketing are only going up, especially with the rise of mobile gaming. From mobile games to consoles, to PCs, companies across platforms need top-notch copywriting for the content of their games, websites, and social media.

Despite other factors we discussed in the previous article, in this article, we will discuss copywriting factor that plays a critical role in your mobile games.

To be a successful copywriter, remember the saying: “If you want to cut down a tree in four hours, spend three hours sharpening your axe.” This emphasizes the importance of preparing well at the beginning of any task. It’s a valuable lesson for copywriters to focus on the essentials from the start, ensuring better results in every assignment.

In this article, I aim to boost your copywriting muscles. We’ll explore what makes copywriting, special, differentiating it from Content Writing. I’ll explain why copywriting is essential and help you start your adventure in this exciting field. We’ll also talk about ten important copywriting skills. Then, we’ll dive into the secrets of succeeding in copywriting for games, breaking it down into three categories. I’ll introduce you to some cool AI tools that can boost your copywriting game. This isn’t just information; it’s your key to unlocking success in copywriting. Let’s be successful together!

What is copywriting?

Copywriting is how advertisers share product information and convey brand vision to customers. Strong customer relations and recall happen through memorable messaging. It is about using creative words or ideas to sale products and influence million’s buying decisions. If you aim for fast sales, effective copywriting is the starting point. Whether you are a large corporation or a smaller entity, generating buzz is important. Ensure every written element, from in-game text to character bios and game description, is crafted with care. Keep in mind, effective copywriting keeps visitors on your game and products.

Copywriting is the art of using language effectively to persuade the audience. It involves finding the best way to communicate, including the right length, strutter, tone, and choice of words. Copywriters are decided to discover the single best solution to convey a message.

Today, we’ll answer some questions and provide a beginner’s guide to cover all aspects of copywriting from A to Z.

Content writing essentially means writing content. The content might be educational, informative, technical, or persuasive. Copywriting is the method of promoting and selling through marketing copies. It is safe to say that content writing is different from copywriting because copywriting is only used to invite a call to action. At the same time, content writing is any writing done for any reason. 

For example, it is not copywriting if someone writes a blog informing you about clothing and does not invite you to buy anything or perform any action. This is an example of content writing. 

On the other hand, if someone writes content that invites you to buy clothes, then it is copywriting. 

There is a fine line between the two forms of writing, but there is a clear distinction between the two as well. 

Copywriting VS. Content Writing

Content writing is essentially about creating written material. This content can be educational, informative, technical, or persuasive. On the other hand, copywriting is a method used for promoting and selling through marketing copies. In simple terms, content writing is different from copywriting because copywriting is specifically used to encourage a call to action. Content writing, on the other hand, includes any writing done for any reason.

Why copywriting is important for your business?

Some games have boring copywriting, even if the games themselves are great.

Copywriting, along with your brand image and sales graphics, is crucial in encouraging customers to buy your mobile games. This has turned it into a lifestyle for people from many walks of life.

The key to mobile app growth is retaining users, as many apps lose 73% of new users within 48 hours. Push notifications, acting as hooks, play a crucial role in reminding and enticing users back into the app.

Push notifications make users more likely to stick around for 90 days, increasing retention by 23%. They are useful tools for:

• Boosting how well people know and engage with the brand
• Changing inactive users into regular users
• Making the user experience better.

How you can get started with copywriting

In copywriting, prompt action by understanding your readers’ desires, addressing challenges, and focusing on results. By these points overcome obstacles for successful outcomes.

First, consider: what you want the reader to do after reading your writing?

In order to change your outcome, you have to request it. So, take action in your message that make a difference to your audience.

Second, what do you want to tell your customers or potential customers

What do you want them to feel and remember after reading your message in your games and your products? Consider the emotion that drives your clients’ decisions. Is it discomfort, fear, excitement, or anger? Understand this emotion to influence them to take action in your copywriting.

Subsequently, the next question is what are the challenges, problems, or pains of our client’s pain points?

What matter currently bothering your clients?

When delving into discussions with mobile game producers, it is evident that they face a variety of challenges, such as erratic player engagement and the unpredictable ups and downs. If you have a solution in your copywriting, your clients and potential clients will connect on a deep level.

The next question is what results do they want to achieve?

What do your clients desire? That is the key to effective copywriting.

It is not about you, your product, or your service. It is about your customers- what they want? What pains them, and the result you can help them achieve in their lives. They do not focus on all the details of your offer, may they care about their needs and outcomes that may you can help them produce in your mobile games.

At the end what is holding your clients back? What excuses are preventing them from saying yes and moving forward?

Don’t focus on a wide variety of copywriting in your products, it is better to focus on what are the need and problems of your player. What reasons or obstacles in their life? If you consider these points it is difficult for them to refuse your request for saying yes to your products.

10 copywriting skills  

Copywriting requires several essential skills to be successful. First and foremost, self-motivation is crucial because most copywriters work from home and manage their own schedules. Understanding your audience is key – knowing who you’re writing for helps create content that connects. Creative thinking is another vital skill, allowing you to come up with fresh and engaging ideas. Attention to detail ensures your writing is polished and error-free. Having marketing knowledge is essential as it helps you craft messages that resonate with your audience. Research skills come in handy for gathering information and insights to enhance your copy. The ability to incorporate feedback is valuable; being open to suggestions helps improve your work. Above all, passion plays a significant role. Loving what you do fuels creativity and commitment. These ten skills collectively contribute to effective and compelling copywriting.

How to have the best copywriting for mobile games industry

 Just sending some message in your apps and products is not sufficient. You need to explain to customers in a way they can grasp and like how fantastic your game is. To master sophisticated in copywriting, it is crucial to consider the points in below three categories and sub-categories to improve your copywriting for gaming.

1- Copywriting Essentials:

• Understand your audience

Understand the secret to supercharging your gaming copywriting by connecting with your audience on a deeper level. Dive into the heart of who they are – their age, interests, what makes them tick, and even the challenges they face. Delve into the world of their favorite games, understanding the ‘why’ behind their choices and how they engage. You can shape your writing to connect with what they want, wish for, and feel. How do they play and interact with games? What are their expectations and goals?

Develop your strategy by using tools like surveys, interviews, analytics, and personas. Use these tools to carefully learn about your audience.

 This isn’t just copywriting; it’s a journey into the gamer’s soul, crafting a message that’s not just relevant but deeply persuasive.

• Language and Tone:

Words are like the building blocks for a copywriter. Copywriting isn’t just about writing; it includes carefully choosing words for various things, like ads on TV or even scripts for phone calls. It’s not just about words; sometimes, it involves visuals too – like fonts, designs, and pictures – to make the words have a bigger impact.

Most of the time, copywriting is about promoting stuff, like products or services. But it can also be about selling new ideas or influencing opinions, like in politics. The copywriter’s job is to talk about the good things or advantages of whatever they’re promoting so that people want to be a part of it, whether it’s actually buying something or just supporting the idea.

• Keeping copies short and clear:

The third step for improving copywriting for your mobile games is to write clarity and brevity. If your words are clear, it is easy to follow and unforgettable, while brevity ensures your message is effective and quick, capturing your audience’s attention without causing confusion. Additional points to write with clarity and brevity are: use simple words and avoid long sentences, stay away from fancy words and overused phrases, cut out extra words, use suitable linking words and headings.

• Storytelling Techniques:

The next step to improve your copywriting is to release the power of storytelling. Imaging creates an experience that engages your audience through words, images, sounds, and emotions. In gaming, storytelling is your secret weapon, it appeals attention, effect players in your world, and keeps them playing, creating a memorable experience. Equip yourself with tools like story arcs, character development, dialogue, conflict, and resolution to create compelling stories for your game. Some key points for using storytelling techniques include: embracing the hero’s journey framework, evoking emotions with sensory details, keeping player curious, and using humor for an unforgettable gaming narrative.

• Encouraging Action and Interaction:

Encourage your player for action and interaction through writing Help users use your app by giving clear instructions in your text. Employ clear, compelling calls, infused with effective verbs like ‘start’, ‘learn’, or ‘save’. Increase engagement with interactive elements- icons, images, animations, and sounds. Use confirmation and feedback messages to aware your audience of their actions.

• Copy Optimization for Different Platforms

One the one hand, Optimize your copy for different platforms. This means that platforms are the devices and channels you use to distribute and market your game, such as mobile, desktop, console, web, social media, email, and ads. Each platform has its own limitations, opportunities, and best practices that you need to consider when writing your copy. For example, when writing for mobile, you need to use short and catchy copy that fits the screen size and attention span of your players. Conversely, when writing for the web, prioritize SEO-friendly copy that ranks well on search engines and drives traffic to your game.

On the other hand, optimize your copy. That is to say that, your writing can always get better! Check it often to make sure it is good for your users and your app. Try things like A/B testing, user testing, and usability testing to see how well your words are doing. Testing and refining are crucial for gaming because it helps you meet the needs of your audience.

 Keep an eye on important metrics, such as conversions, retention, satisfaction, and engagement. Look at the results and use them to make your writing better. Experiment with different words, formats, and styles until you find what works best.

2- Microcopy and Messaging Strategies:

• Microcopy texts for engaging users:

Microcopy is short and helpful text in apps and websites. Those brief, friendly words that guide you through mobile apps and websites from buttons to error messages, and other parts of digital stuff you use. The goal is to make your experience better by giving clear information in just a few words.

• Personalization and Player Interaction in messaging:

Why would this user care about your message? What things about them make them engagement?

Every part of the message you send should be made just for them – not just the words, but also when you send it, how often you send messages, where they are, how much they use the app, what kind of stuff they like, and more.

This is where splitting users into groups becomes really important for your message plan. When you group users based on who they are and what they do in your app (or don’t do), you can make the message fit them better.

If you want to show a new user how useful your app is, talk about the value. As your message plan goes on, you can use a more direct way to ask them to do something.

You can heighten player engagement through personalized messaging and in-game communications Use the magic of player names, tailor-made notifications, and dynamic content that models itself to each player’s unique taste.

• Using First Person in Messaging:

Phones are personal, so make your messages feel personal too. Instead of saying, “receive to the latest mobile game, [FIRSTNAME],” try saying, “We made a cool game just for you, [FIRSTNAME].” When you use “we,” it makes your app seem like a friend, not just a big company, making users like it more.

• Crafting Effective Push Notifications:

In the realm of web and mobile games, notifications play a pivotal role. They are short messages with two jobs: talking about updates or stuff happening with a product and gently reminding users to stay interested.

Think that your notifications are like a friendly invitation, not a bossy order. Choose wonderful words that make people happy or excited. Consider how it will appear on your mobile games.

• Making notifications is like creating a tiny masterpiece. They need to be short and clear, carrying valuable info. Research even says that super short notifications, under 25 characters, work better that long one.
• Crafting a notification is not just a task; it is an art. It needs to match the real voice of a brand. The way these messages sound affects how people see the product and the brand. Also, think about your audience: People who love bargains might like “Get Your Discount Code,” while those who enjoy luxury might prefer “Treat yourself!”
• Use words like “New” (because human is wired to seek out new things.
• It is better for your copy to be short and sweet. Your notification with 20-90 characters is more likely to have higher click rates. Consider this point in your writing:
• Add “Limited” to create a sense of emergency like saying (for example say Ooh! This offer won’t last forever.)
• Include “Exclusive” because we all want to feel special.
• Consistency and Coherence in Copywriting:

Your copywriting should reflect your brand’s products throughout your app. Your brand voice, the soul of your app, presents its unique personality, while tone sets the mood and emotion in diverse scenarios.

Tone is how your words make people feel, and voice is the way you show your personality and style in your writing. Ensure a harmonious experience by applying these elements consistently across screens, buttons, menus, notifications, and error messages. In other words, make sure your game’s style and the way you talk in it fit together. Think about the kind of game it is, like scary or funny, and also what the players like. For a scary game, use dark and spooky words, while a fun game can have light-hearted and clever words. Tools like tone guides and word lists can help you keep your style consistent.

• Latest News/Press Releases and Online Copy:

It is necessary to create excellent press releases that gain worldwide attention. Your gaming, and writing services should carefully plan and craft each piece to grab attention for your games and generate real interest.

In this part, Capture attention from the start with SEO-optimized landing pages. They’re crafted to keep avid gamers engaged and attract newbies from every direction.

3- strategies for promoting Your Game through Copywriting:

• Copywriting for Effective Game Promotion:

Fuel your game’s success with expertly crafted blog posts, compelling social media, impactful press releases, persuasive email campaigns, captivating ads, informative tips articles, polished brochures, and persuasive sell sheets. Professional writing makes all the difference.

Be excited about your game: Be enthusiastic about your game: and your excitement will spread to others. Your audience can sense if you’re not confident in what you created.

Write conversationally. Infuse a conversational tone into your writing. Remember, this is not an academic paper for English class. It is perfectly acceptable to mirror your spoken language, even if each sentence is not grammatically perfect.

Use bullets: Enhance readability with bullets. “Bullets” generally refer to visual elements like bullet points or icons used to organize and present information. Bullets help break down content into digestible points, making it easier for players to understand and follow instructions within the game. Using bullets is a great way to share details like product features. They’re easy to read, which matters because people often skim, especially on small phone screens

• Considerations copywriting for types of gaming content:

 Product Description: In-game description, you can use the exciting description and game writing that’s good for search engines

Consider exciting descriptions really matter for selling games, whether they are on the game box or an online store where people download the game.

Instruction tutorial: while printed manuals are rare, having tutorials is crucial, especially for mobile games. Nowadays, they are commonly presented as in game’s tutorials to help players navigate complex aspects.

In-game Text: Increase your game’s success with expertly created blog posts, including things like fun quizzes, favorite lists, and close-up views. Additionally, think about engaging social media content, impactful press, compelling email campaigns, persuasive ads, insightful tips and tricks articles, and persuasive sell sheets. Professional writing is the key to making your game stand out.

Promotions – Blog posts, social media content, press releases, email campaigns, ads, articles with tips and tricks, printed brochures, and sell sheets must all be professionally written, as they can greatly influence the success of a game

• Engaging Females in Gaming Content:

Don’t forget to assign a crucial role to girls. Nearly half of U.S. Gamers are females. Remember this, so you’re not always using ‘he’ or ‘him’ (unless the main character is a guy, of course)

User-Friendly and Conversational Writing:

Keep it user-friendly and avoid using complicated words when a simple one will do. Also, don’t use too much video games or computer language. Casual gamers may not understand technical terms about graphics or hardware.

What is an AI Copywriting Tool?

Simply put, an AI copywriting tool leverages artificial intelligence to craft compelling content. Whether it’s ad copy, blog posts, or social media captions, these tools can generate text in a fraction of the time it would take a human.

9 Best AI Copywriting Tools:

Semrush SEO Writing Assistant	Make branded images and video posts for social media.
ContentShake	Come up with ideas, outlines, and text for SEO-friendly blog posts.
AI Writing Assistant	Use 75+ AI tools to create content in 25+ languages.
AI Social Content Generator	Make branded images and video posts for social media.
Jasper AI	Generate written content and art.
Copy.ai	Access 90+ tools for various writing tasks.
Copysmith	Generate and share ecommerce content.
Wordtune	Repurpose or improve existing content.
Plagiarism Checker	Discover the best AI copywriter for your business needs.

Does this mean an AI tool can replace a human copywriter? Not at all.
AI-generated content should undergo a thorough review to ascertain factual accuracy, as AI models may not always be entirely reliable. Furthermore, AI copywriting tools currently lack a comprehensive understanding of the nuanced intricacies of language, a factor of particular significance in short-form content where each word carries substantial weight.

Pros of using AI in copywriting:

1. Fast Writing: AI helps write things quickly, cutting the time you spend making content in half.
2. Save Money: Using AI tools can help companies spend less money on creating good content because many tools are either free or not expensive.
3. No More Writer’s Block: AI tools give you lots of ideas to help you write when you feel stuck, making it easier to create.
4. More Creativity: AI not only finishes tasks fast but also gives new ideas and words that make the content better.

Remember, AI can’t replace humans. We still need to decide which stories are important. But with AI, you get a helpful friend who can be creative and give good results anytime.

Cons of using AI in copywriting:

71% of people think AI is more creative than humans is significant. However, there are some drawbacks in using it.

• Mistakes in content: AI tools can still make mistakes in spelling, grammar, and sentence structure.
• Lack of human perspective: While AI gives many interesting ideas, some things like emotions may need more attention from humans to be expressed well.

Conclusion:

Copywriting is a ‘useful art,’ a creative activity with a practical purpose. It aims to achieve a specific outcome in the real world, and its primary purpose is to get a job done. The value of copywriting is measured by how well it succeeds in its purpose. In this article, we introduce a wide variety of AI tools for copywriting to enhance your selling.