Are you interested in making money from mobile games? One of the most popular types of mobile games right now is the hyper-casual game.

Hyper-casual games are known for their simple mechanics, addictive gameplay, and short sessions.

These games are designed to be played in short bursts and appeal to a wide audience.

In this article, we’ll explore what hyper-casual games are, provide examples of the best hyper casual games, and offer tips on how to make hyper-casual games and monetize them through video advertising and in-app advertisement (IAA) and in-app purchase (IAP).

What are Hyper-Casual Games?

Hyper-casual games are simple games that feature a single, easy-to-understand mechanic that holds users’ attention. Developers should research the most popular hyper casual game mechanics and choose one key mechanic to focus on, creating a simple and engaging game that hooks users.

The game should also have a difficulty curve and induce a sense of progress in the player. This progression encourages gamers to addictive playing because of the secretion of brain dopamine and serotonin hormones after every achievement game rewards.

what is hyper casual game

Competitor research is also essential when selecting a color scheme for a mobile game.

By reviewing successful apps in their niche, designers can check what colors work for them.

This research can be easily conducted by browsing the Apple App Store or Google Play Store and checking the top charts in their chosen category.

Understanding what competitors are doing with color can provide valuable insights into the impact of color on the user experience.

how to create Successful hyper casual mobile game

Examples of the Best Hyper-Casual Games

Let’s look at some of the best hyper-casual games out there. Examples of the top F2P (free to play) games include Flappy Bird, Candy Crush, and Fruit Ninja, which have all been incredibly successful and have paved the way for the hyper-casual mobile game genre. These examples can serve as inspiration for your own hyper casual game idea.

Some examples of the top hyper casual games and trends in 2022 and 2023:
• Bridge Race
• Tall Man Run
• Fill The Fridge
• Race Master 3D – Car Racing
• Merge Master – Dinosaur Fusion
• Deliver it in 3D
• DOP 4: Draw One Part
• Going Balls
• Dessert DIY
• Count Masters: Stickman Games

example of successful hyper casual game

Testing and Launching Your Hyper-Casual Game

Developers need to perform marketability tests for their hyper-casual game prototypes.

Also, they must find the perfect balance that keeps users engaged without becoming too frustrating.

They can also soft-launch the hyper casual games in a market that is not their primary market to get valuable feedback.

Checking the game’s retention rate is essential, with anything below a D1 retention of 30% indicating that improvements must be made.

The hyper casual play should be so simple and minimal that it can be presented in a short video creative of raw gameplay.

Deneb games are welcome to test innovative game prototypes of professional developer studios, so if you think you have some creative prototypes submit them to publish through Deneb Games.

Monetizing Your Hyper-Casual Game with Video Advertising

Analytics are vital to the success of any mobile game, but they are particularly important for hyper-casual games.

Developers must keep a close eye on their retention rate, determine whether ads affect it, and how many ads they can include before it becomes impacted.

Four ad formats to consider when making money with ads and monetizing a hyper-casual game are rewarded video ads, banner ads, native ads, and interstitial ads.

in Game advertising models

If you’re not a programmer or senior developer but thinking about money, don’t worry! You can still make hyper-casual games without coding.

There are a number of tools and platforms available that allow you to create games using drag-and-drop interfaces. Some popular options include Buildbox and GameMaker Studio.

On the other hand, if you have some coding experience, you may want to make hyper-casual games in Unity.

 Unity is a powerful game engine that allows you to create games for multiple platforms. There are plenty of tutorials and resources available online on how to make hyper casual games in Unity to help you get started.

Now that you have your hyper-casual game, it’s time to monetize it. Video advertising is a popular way to make money from hyper-casual games.

You can integrate video ads into your game and earn money every time a player watches one.

App advertisement is another way to monetize your game. You can offer in-game rewards to players who watch ads or even sell ad space to other companies. Another scenario of monetization is in-app purchase (IAP).

In conclusion, hyper-casual games are a great way to make money from mobile games. With simple hyper-casual game mechanics and addictive gameplay, these games appeal to a wide audience. By following these tips on how to make hyper casual games and monetize them through video advertising and app advertisement, you can create successful hyper casual games.

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