10 Points To Optimise Your Soft Launch Strategies In Mobile Games

If you are not familiar with the game’s soft launch, it means releasing a game before its big global launch without a huge marketing effort. This is usually done with a small audience to find problems early, fix bugs, try out money-making ideas, and see how players react before spending a lot on a full launch (global launch). Soft launches also help game makers figure out the best ways to get players in places where the game has not been released widely yet.

In this article, we will explain how optimized games are launched.


This article offers essential strategies for hyper casual game developers to attract and retain users and playtime in mobile games.

Reducing customer churn is key for sustainable growth, as retaining users is more cost-effective than acquiring new ones.

The suggested tactics include enhancing customer support, offering long-term contracts, gathering feedback, providing excellent service, proactive communication, roadmap creation, incentives, churn analysis, subscription analytics, and thoughtful onboarding.


In the competitive game market, coming up with innovative and captivating game ideas is crucial for success. Hyper-casual games have gained significant popularity in recent years, and finding inspiration from daily life can lead to unique and engaging concepts.

In this article, we will explore effective brainstorming strategies, staying updated with social media trends, and drawing inspiration from successful hyper-casual games. So, let’s dive in and discover how to generate game ideas that stand out in the industry.